How To Create A Custom Twitter Background

As one of the leading social networks, Twitter has become more than just a place for friends to keep in touch with one another. It is also a leading platform that businesses are now using to stay in touch with current customers and expand their reach to new clients. One of the central ways to stand apart from other Twitter users is with a custom background. Not only can you brand your Twitter page, but you can also promote yourself in creative ways via a Twitter background too.

Canned Backgrounds

If you’re feeling creatively challenged, or if you’re strapped for time and looking for a quick fix then visit one of these Twitter background sites and explore patterns, prints and images that can be used to spice up your page.

TwitBacks

Twitrounds

Twitter Background Images

My Tweet Space

Themeleon

Custom Built

Here’s a little secret, you can use PowerPoint and Mac’s Keynote software to design your own fancy Twitter background. There are two main elements to consider before you start to build-out graphic elements, monitor resolution size and final image size.

W3Schools current trends show that more than 76% of computers are using a screen resolution higher than 1024x768. The higher the resolution, the more that a user will see of the Twitter background. Having a grid that shows you how many pixels your background components need to be constructed at will make things much easier to put together.

Depending on what resolution size you decide to design your background for your placement dimensions will vary. Try giving yourself a width of 250 pixels from the left margin for your left hand graphics and at least 85 pixels from the top header bar. Experiment to see what works best for your layout and design. Here's a sample background template from Smashing Magazine to help illustrate how dimensions can be laid out.

Remember that the final size of your design is important because Twitter caps the size of backgrounds at 800k. Try to use JPGs and lower resolution images to avoid ending up with a file that’s 10MB in size.

When you’re ready to start building a background, open up PowerPoint or Keynote and create a blank slide that’s sized to the resolution of your choosing. Use the rulers and drag and drop guides to help you position your background elements. Once you’re satisfied with your creation do a Save As or Export and process as a JPG, GIF or PNG. Try uploading to your Twitter account to see how it looks.

Sidebar Promotion

Just like tweets are limited to 140 characters or less, Twitter bios must be 59 characters or less. That doesn’t leave a ton of room to promote your brand. That’s where the sidebar area comes in handy. You can use the left hand side of your Twitter background to feature other social media profiles, your blog URL, contact information and even some additional highlights about your brand, product and services.

Stellar Backgrounds

A collection of creative Twitter backgrounds is featured below for inspiration and ideas on to set-up your own. Enjoy!

twitter.com/kriscolvin

twitter.com/coreyweb

twitter.com/ijustine

twitter.com/robingood

twitter.com/elitistsnob


If you're still hankering for more then check out some of these outstanding links and resources below:

How To: Create Custom Backgrounds for Twitter, YouTube, & MySpace | Mashable

Twitter Background Design How-To and Best Practices | Chris Spooner

A Tutorial On Designing a Twitter Background | SEO MoFo

How To Stop Twitter DM Spam

True, Twitter is an amazing social media tool that connects people together, but with 26 million users strong there’s bound to be a few bad apples in the mix. As Twitter’s popularity has increased so has the prevalence of spammers. So, if you're finding yourself perpetually inundated with direct messages (DM) like “here is something you will like [insert Bit.ly link here]” then we’ve got some simple suggestions to help you cut down the clutter.

1. Follow @Spam

This is the official Twitter spam reporting site and it’s the first step in reporting spammy tweeps. Let them know who’s spam blasting by identifying the person’s Twitter handle. By reporting spammers you’re making it easier for Twitter to put a stop to their unwanted activities.

2. Report Spam Directly

If you’ve set-up auto-following through a service like SocialOomph you’ll need to comb through the list of people that you’re reciprocating follows with and determine whether they’re actual spammers so that you can manually report them. When you use an auto-follow feature and a spammer comes along to follow you, your Twitter account automatically returns the follow. The only way to remove and block the spammer is find them in your follow list, or by searching their Twitter handle and clicking the gear shift icon. This will open a drop down list where you can choose to report the account as spam.

3. Perform Routine Spam Checks

If you have less than 100 followers it should be fairly simple to do a manual check for any spammers and mark them for deletion (don’t forget to report them too). But if you have an account with thousands of followers how do you police it? You do it with a tool called Twitblock. This is a fantastic application and it’s simple to use. Just allow it to access your Twitter account and click the ‘scan for spam’ button. Depending upon how many tweeps are following you the scan can take a few minutes. Absolutely worth waiting for the results.

4. Use SocialOomph

A ton of people use SocialOomph to send out auto-DMs with their auto-follow settings. The nice thing is that as a Twitter tool, SocialOomph recognizes that not everyone wants to receive these unsolicited messages. All you need to do is follow the steps that @optmeout features on their Twitter account:

  1. Follow @optmeout
  2. Wait for follow back
  3. Send them a DM
  4. Unfollow @optmeout

Easy as pie.

Helpful Tip

Most people have a ton of DMs in their Twitter accounts. Unfortunately, Twitter doesn’t offer a simple way to bulk delete them. Here’s an easy work-around to get old DMs removed at the same time once and for all. Head on over to Damon Cortesi's Blog and scroll down a smidge until you locate Bookmarklet: DM Whacker.

Next, make sure that you're logged into your Twitter account. Once you are click the home link and then your direct message link. You must have your direct messages open in order to install and use the bookmarklet. Select the DM Whacker link and drag it to your web browser's toolbar. Open your Twitter direct messages and click the newly installed DM Whacker and you'll be presented with the option to delete all DMs or to delete based on who sent them to you.

You can further customize your delete options from this point. Click the delete button and the DM Whacker will work its magic. Instant bulk deletion.

Was this information helpful? Let us know about other Twitter tools you're using to manage spam. We'd love to hear from you.

5 Ways To Get More Retweets on Twitter

A retweet on Twitter is a simple, but powerful ways to take your content that you're sharing with current followers and potentially making it viral. When someone retweets (RT) what you've posted the message goes beyond your personal follower pool. It's instantly sent to other new tweeters, which exponentially increases awareness about your brand through your tweet. Similar to other social media phenomenon, a RT is more coveted than achieved, but by following some of the suggestions below you can finesse your tweets to make them retweet-worthy in no time.

1. Retweet Others

Famous Beatle and singer/song-writer John Lennon once said, "the love you take is equal to the love you make," and that same philosophy can be applied to Twitter. You need to retweet other tweeps if you want them to retweet you. This doesn't mean that you need to go on a RT rampage. Pick and choose good tweet content that is worth sharing and make it happen through a retweet. Include @reply so that they're looped in on your generous efforts.

2. Embrace Hashtags

Overuse of hashtags can appear spammy so employ them sparingly. Because hashtags organize tweets so that people can follow them based on category you have a good chance getting your retweet pushed out to many like-minded tweeps at the same time. In other words, a hashtag is like a group. For instance, if you sent a tweet about your award winning chocolate chip cookie recipe and add #cookies to your tweet it will show up in the #cookies hashtag feed and everyone reading that feed will see your tweet. If you want to know how hashtags are trending or being used visit Hashtags.org.

3. Short And Sweet

Twitter has a 140 character limitation on all tweets. The character cap seems even tighter when you factor in a shortened URL, @reply, hashtag and retweet. So, when you craft your tweets think about the other elements that can encroach on the 140 characters. Your tweet should be short, succinct and simple so that your tweeps know what it's about and when it comes through as retweet it won't be partially dissected by Twitter.

4. The Best Time

A-list blogger and social media expert Dan Zarella spent some time analyzing and evaluating retweet data to determine if there were certain days or times that favored retweets in comparison to others. Zarella observed that beginning in the morning business hours on Eastern Standard Time (EST) the quantity of retweets steadily increases. Additionally, content that begins as a tweet during this same timeframe will gain a significant number of retweets than original content posted in during other times.

There has been additional debate about specific hours throughout the day that tend to yield more retweets versus others. Some people believe that the hours after lunch and at the end of the work day are when the largest percentage of retweets occurs, however, because concrete data is unavailable we've refrained from exploring this area in our blog post.

5. Ask For It

If you want to get something retweeted then ask for it in your tweet. Sounds simple enough, but surprisingly many people choose not to include a call-to-action on their tweets.

How are you using retweets to drive traffic to your blog? What results have you seen? Add a comment or two down below.

How To Brand Your Tweets on Twitter

If you’re looking for a Twitter solution that combines both marketing and management then you absolutely must check out Market Me Tweet. Before you roll your eyes at the thought of yet another Twitter tool you’ll be happy to know that Market Me Tweet is a true stand-out from the pack of Twitter apps that have permeated the social media realm. What sets Market Me Tweet apart from the competition is its branding capabilities and that’s good news for businesses small and large.

For the most part, Market Me Tweet is similar in scope to the Hootsuite dashboard and its functionality. Users can integrate multiple Twitter accounts to track and tweet too. It can monitor keywords, schedule tweets in advance, track conversation threads, follow and unfollow users, autotweet RSS feeds and much more. As previously mentioned, the big difference is that it allows users to ‘brand’ their tweets.

For instance, if you’ve ever sent a tweet using a tweet client like TweetDeck, Tweetie or Hootsuite, you’ve probably noticed each tweet is labeled with a backlink to the application used to generate the tweet.

With Market Me Tweet you have the ability to customize your own branded backlink that not only features your business, site or blog name, but let’s you choose the URL to link back to. In essence, you can optimize your brand and drive traffic back to your site.

The benefits of being able to brand, optimize and create backlinks to each of your tweets is a home run for your online social presence. For every single tweet that you send and that someone else retweets you're creating additional exposure via a customized backlink. Incredible!

Of course all amazing tools come at a price, but the nice thing is that Market Me Tweet is reasonably affordable. There are several monthly price plans available to suit your individual or professional needs. The investment that you make will pay back in spades, especially when you consider how many backlinks your tweets will be generating throughout the Twitter-sphere.

Are you already using this revolutionary tool? What type of success are you seeing? Drop a line and keep us posted.

5 Steps To Build A Twitter Marketing Strategy

When done correctly, a social media marketing campaign can yield tremendous results. With that being said, social media is more than just creating a social profile and calling it good. It's about interaction and engagement.

According to 2010 Twitter statistics, the micro-blogging site has more than 106 million registered users and it's adding an average of 300,000 new users each day. A total of 55 million daily tweets along with 3 billion unique searches show that people are extremely interested in sharing information with one another and want to learn more. Clearly, Twitter is a powerful social media force that has the potential to connect brands with their target audiences.

An important part of social media is knowing that different marketing strategies need to be used on different social media sites. A cookie cutter approach doesn't cut it in the word of online marketing. Here are a few simple steps can be used to develop a solid base that will help you build your brand presence and following on Twitter.

1. Attract the Right Followers

Sometimes the excitement of launching a Twitter marketing strategy can dilute the purpose behind it. Stay focused on who you want to attract as a follower. This means that you'll need to look toward other relevant tweeters and join-in on their conversations. People naturally gravitate toward others who have similar interests. If your brand is all about insurance then you'll want to look for some of the successful a-listers on Twitter and start tweeting with them. Others will take notice and follow you as well.

2. Original & Optimized Tweets

Getting caught up in your own brand happens to the best of us. Try not to broadcast a 'me-me-me' message when you're tweeting. You'll establish more credibility and appear more genuine if you tweet about information and resources that are helpful to your audience. This doesn't mean that you need to avoid anything about your brand, it just means you should be selective and sporadic when you share brand-related tweets. Followers are more inclined to list and reach out to you when they see that you've set your ego aside.

3. Share With Retweets

This is truly one of the most powerful ways to build long-lasting Twitter relationships. Retweets are an excellent way to augment your Twitter marketing strategy. Think of a retweet as social media currency - you give a tweet and someone pays you twofold with a retweet. They're like pats on the back that show other tweeters that what you've shared is worth spreading around to everyone. The Twitterverse is only so small and retweets give others outside of your following a chance to see the type of content that you tweet about.

4. Integrate Twitter With Other Social Media Outlets

All in all, the social media realm is a fairly friendly place. You really don't hear much about social media services trying to pillage each other's users. Thankfully, everyone plays well with one another and as a result many open APIs have given developers an opportunity to create applications and programs that integrate different social media services with one another. You can connect Twitter to Facebook, LinkedIn, WordPress and, well, just about any social media outlet. This is an important component in your strategy because even though you're marketing hub is Twitter, social integration allows you to expand your reach to other audiences.

5. Use Twitter Tools

If Twitter is a social media vehicle (base model) then Twitter tools are all the bells and whistles that you can use to customize it and make it a lean, mean social media machine. There are thousands of different tools that can help you monitor, follow, schedule tweets, analyze and much more. For additional tool suggestions, check out MindSprout's Delicious page and type Twitter in the tag search. Some tools that are worth checking out include:

  • TweetPhoto - exchange and share photos on Twitter
  • TweetStats - graph and track your Twitter usage and reply statistics
  • TweetBeep - keep track of conversations that mention your brand
  • Mr. Tweet - this tool seeks out follow-worthy tweeters just for you

By using the steps above you can craft a customized Twitter marketing strategy that will increase your brand awareness and leverage your brand's presence among the competition.

What are some of the other ways that your brand is using Twitter to market itself? Please share with us below.

LinkedIn and Twitter: A Social Media Love Match

Ever since LinkedIn opened up its application programming interface (API) platform to developers in November 2009, social media enhancements have been created to fortify networking connections. One social media partnership in particular is the one between LinkedIn and Twitter. The two platforms have continued to join forces and collaborate on projects to make user interactions even better.

Twitter Feed

As far as integration goes, these LinkedIn and Twitter are doing a commendable job on getting things to blend together smoothly and seamlessly. Most LinkedIn users are well-aware of the ability to link Twitter to their LinkedIn profiles. The result is a steady stream of tweets that keep your connections and profile viewers apprised of what you're up to in the Twitter-verse.

Tweet & Post Control

In addition to joining your Twitter and LinkedIn accounts together, tweeters have the option of selecting which tweets they'd like to feature on their LinkedIn profiles. Filtering tweets is a great way to categorize and control personal and business related tweets instead of flooding your LinkedIn account with all things tweeted. For tweets to LinkedIn, visit your Twitter settings page and select or deselect the option to post tweets that contain the hashtags #in or #li.

Conversely, you can decide what updates to share from LinkedIn to your Twitter account by visiting the 'Home' tab on your profile and checking the box next to the Twitter icon in the Network Activity window.

Company Buzz & Tweets Applications

Another new pair of features that LinkedIn revealed is Company Buzz and Tweets. The Company Buzz is an application that lets you track tweets about companies, products and people from your LinkedIn page, as well as historical data and trends. This could be a good thing to do if you're keeping tabs on your competition or interested in new career opportunities within your industry.

The Tweets application is kinda like having a mini-version of Twitter built into LinkedIn. Instead of having to login to your Twitter account, you can tweet away from right from your profile.

More Integration Tools With Tweets

Today, LinkedIn and Twitter unveiled their newest feature which is admittedly impressive and long overdue. By installing the Tweets application, LinkedIn users will now be able to find relevant professionals to follow and find and keep track of their LinkedIn connections on Twitter. Install the Tweets application first and then use the 'More' link from the menu at the top of the website to find everyone that you're connected to and start following.

The new module 'Connections to Follow', has also been added to recommend new people for you to follow based on your LinkedIn connections. Furthermore, a 'Connections' tab is visible in the Tweets app that shows you all your LinkedIn connections who have added Twitter accounts to their LinkedIn profiles. From here you can even see who you are and are not following via Twitter and choose whether to follow or unfollow. Hover your mouse over their Twitter ID and get a glimpse of their last tweet.

All of these new additions are fantastic, but the real crème de la crème is being able to save your LinkedIn connections as a dynamic Twitter list. LinkedIn creates a private Twitter list from the connections that you choose to save to it. Visit your Connections tab, look at who has a Twitter account, add to the list and you're done. Even better, LinkedIn keep this private list up-to-date by adding and removing accounts based on your LinkedIn connections each day.

Get 'Er Done

To take advantage of these fantastic features, head over to LinkedIn and install the Tweets application and Company Buzz to your profile. Please let us know what you think of the new features. Happy connecting.

How to Use Twitter Lists to Promote Your Business

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The best place to start is probably the most obvious. What exactly is a Twitter list? A Twitter list is a feature that allows you to organize your followers into lists, or groups. It's a great way to organize fellow tweeters into manageable categories for easy access. Getting started with building a list is very simple. There are a few helpful things that are worth knowing before you begin creating your lists. Once you've got some of the basics down, you'll be ready to use them as promotional tools to expand your marketing efforts. Let's start with some ground rules:
  1. 1. Lists can be private or public.
  2. 2. Twitter users can have up to 20 lists.
  3. 3. Each list can have a maximum of 500 listees.
  4. 4. List names can't begin with a numerical character.
  5. 5. You don't have to follow someone to include them in a list.
Pretty straightforward. Making a list is a snap too. Click on your Twitter profile sidebar, select 'New List' and start adding. Look for the 'lists' button next to any profile, click and you're done. A new listee has been integrated. Pretty simple. Now on to the purpose of this post!

Spy Games

Well, maybe it's not quite spying - more like monitoring, or secretly listening. By creating a list that includes your competition, or similar brands, products and services, you can keep tab on trending topics and discussions. Tracking other tweeters is a great way to learn more about industry challenges and how others are facing them, as well as gain insight and a few tips on customer and client care. All of this is easily accomplished with a private list (remember, you don't have to follow someone to add them to a list).

List Optimization

SEO is everywhere, including Twitter lists. Giving your public Twitter lists appropriate and optimized names can position them at the top of the search engine results pages. So, put some careful thought behind what you'd like to name your Twitter list. Make absolutely certain that once you've decided on a delightful keyword combo you don't change your mind. Reason being is that once you change the name of your list, the URL of the Twitter list changes too. If that happens, you'll lose the tweeters following that list.

Creative Juices Are Sticky

Developing a list for your profile doesn't mean that it has to specifically relate to your business in every aspect. Why not spice things up by developing lists with a twist. First of all, it's unexpected and second, you're allowing yourself the opportunity to expand and engage with new tweeters. Building a list that sticks with tweeters and that's shared with others drives traffic to you. For instance, Jacob Cass' Twitter profile, @justcreative, is aimed at graphic designers. His list, No Blab Just Design Links, is in the Top 140 Twitter lists followed. It ranks as number 51 with 1,025 followers. It's a fun list and the name of it states exactly what it does.

Keep It Relevant

Think of your Twitter lists as extensions of who you are. Use them to build out and express what you can't say in less than 140 characters. As your follower base grows, so do their interests in discovering more about you. Compiling meaningful and purposeful lists that continue to keep followers engaged and that are related to their interests will position you as a credible and respected resource.
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Share On Your Web & Blog

Put your list in the limelight with a Twitter widget. Go to the Goodie stash on Twitter and customize your List Widget. Choose the colors, size, featured list and a title and catchy caption. You can do a test run to see how the widget will appear to users before you grab the code to install on your website. Place the List Widget in a conspicuous place and start promoting.
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Shameless Promotion

There's no reason why you shouldn't broadcast your newly created list directly to your fellow followers. After all, they're following you because they connect with who you are and what you're sharing. Schedule a tweet or two and share your list for others to follow and enjoy. Just send out your tweet using the following format: @<username>/<listname>

Get Listed

Don't forget to visit Listorious and add your lists to their directory. Listorious was created by Sawhorse Media to keep track of the growing number of Twitter lists that have been created and that are being created. This is also a great place to explore for ideas on assembling your own lists. When you add your list make sure to make use of the 'tags' feature so that Listorious users can find your list by subject and follow you through Twitter.
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Toot Your Own Horn

Depending on what your list is about, when you build it, don't forget to include yourself.

Added Exposure

When you're added to someone's list, it's flattering. You're being recognized as someone that's sharing good information and it brands you as a resource. In turn, that makes you more credible, which is always a good thing. Starting a list of your own and adding specific people to follow has the same effect on them. It expands your circle of influence and builds up your network. What lists are you currently following? What makes them standout? Share your thoughts and comments below.