If you’re looking for a Twitter solution that combines both marketing and management then you absolutely must check out Market Me Tweet. Before you roll your eyes at the thought of yet another Twitter tool you’ll be happy to know that Market Me Tweet is a true stand-out from the pack of Twitter apps that have permeated the social media realm. What sets Market Me Tweet apart from the competition is its branding capabilities and that’s good news for businesses small and large.

For the most part, Market Me Tweet is similar in scope to the Hootsuite dashboard and its functionality. Users can integrate multiple Twitter accounts to track and tweet too. It can monitor keywords, schedule tweets in advance, track conversation threads, follow and unfollow users, autotweet RSS feeds and much more. As previously mentioned, the big difference is that it allows users to ‘brand’ their tweets.

For instance, if you’ve ever sent a tweet using a tweet client like TweetDeck, Tweetie or Hootsuite, you’ve probably noticed each tweet is labeled with a backlink to the application used to generate the tweet.

With Market Me Tweet you have the ability to customize your own branded backlink that not only features your business, site or blog name, but let’s you choose the URL to link back to. In essence, you can optimize your brand and drive traffic back to your site.

The benefits of being able to brand, optimize and create backlinks to each of your tweets is a home run for your online social presence. For every single tweet that you send and that someone else retweets you're creating additional exposure via a customized backlink. Incredible!

Of course all amazing tools come at a price, but the nice thing is that Market Me Tweet is reasonably affordable. There are several monthly price plans available to suit your individual or professional needs. The investment that you make will pay back in spades, especially when you consider how many backlinks your tweets will be generating throughout the Twitter-sphere.

Are you already using this revolutionary tool? What type of success are you seeing? Drop a line and keep us posted.

Since we're in the early stages of tax season and I'm pretty sure that all of us are scrambling through old files, receipts and papers, I thought that it would be helpful to share some information on a Mac application that I came across.

If being eco-conscious and getting organized were on your New Year's list of resolutions for 2010, then Mariner Software's Paperless product is just for you. Paperless is a program that uses OCR (optical character recognition) technology to translate scanned receipts, warranties, manuals, documents and other important paper-based items into an electronic library.

Once you've scanned in your items, Paperless allows you to enter customized and detailed information that can be used to create unique reports, export receipt images for tax purposes, access product manuals or reference important legal documents in the event of an unforeseen disaster. Not only is Paperless extremely multi-functional, but it's exceptionally easy to use.

Paperless recommends using a TWAIN compliant scanner to ensure that functionality of its installed drivers matches up to the capabilities of Paperless. According to Paperless, Fujitsu and Pentax have the best drivers on the market. I will say that I'm using this program with an HP 6210 All-in-One and it's been great. No problems to report at all.

Using Paperless has gotten me used to requesting electronic versions of receipts for purchases that I've made. It's much easier to use the drag-and-drop feature instead of manually scanning receipts in. After my receipts are entered, I organize them using the Paperless Collection feature. What's nice about this is that I have the option to assign my receipts to category names of my choosing and then viewing them in collections based on the category.

The Smart Collection feature makes it simple to organize and view receipts by category.
For instance, any office-related purchase falls into the category of 'office supplies'. Next, I create a 'smart collection' that automatically filters my receipts looking for that category and voila! - I'm able to see all my office supply receipts in one easy place. Although Paperless contains a report option, in my opinion, it's one of the weaker features. Users are limited by drop-down boxes and pre-installed search parameters that make it difficult, if not impossible, to produce reports that evaluate accounting-level details. It would be nice if a set of pre-installed report templates were available to select. If Mariner is listening, I hope you might be able to add in your next upgrade.

Lastly, Paperless is marketed at a fair price point based on the applications functions, features and capabilities. Coming in just under $50 ain't too shabby. If you're still not quite sure about the program, do a trial-run before you purchase. If anyone has discovered other Mac products or solutions for organizing receipts and finances please feel free to share.